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Skytrax is a United Kingdom-based consultancy (originally known as Inflight Research Services), which runs an airline and airport review and ranking site. It conducts research for commercial airlines. It carries out international-traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment, on-board catering, and several other elements of air travel. Apart from these surveys, Skytrax has an airline forum where passengers give other potential passengers the feel of an airline before choosing to fly with them. The website also has flight reviews, flight checks, and satisfaction surveys. Skytrax holds an annual World Airline Awards and World Airport Awards. as well as the ranking for airlines and airports.
In 2012, the "reputation management" firm Kwikchex filed five complaints with the UK Advertising Standards Authority related to statements on the Skytrax web site describing the volume and reliability of their reviews as well as the official status and update frequency of their ratings. The Authority upheld all five complaints and Skytrax agreed to modify some promotional wording.
Skytrax Research data and research has been used by the UK government in formulating air-transport policy, for example in the UK House of Lords Select Committee on Science and Technology's Fifth Report.

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